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Jennifer Aaker (born 15 January 1967, California) is an American social psychologist, author, and General Atlantic Professor of Marketing at the Stanford Graduate School of Business.

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社群網路行銷蜻蜓效應 (The Dragonfly Effect of Social Media Marketing). Social Download Presentation Source: Jennifer Aaker & Andy Smith (2010), The Dragonfly Effect Source: https://gsbapps.stanford.edu/cases/documents/M331.pdf. Beverly Macy von Customers and Grow the Mcgraw Hill Book Bottom Line in the Globally Co Connected World The Dragonfly Effect: Quick, Jennifer Aaker, 15. Aaker, Jennifer and Smith, Andy. 2010. The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Toolkit%201.09.pdf, retrieved July 29, 2015. 21 Jun 2019 Jennifer Ihm Article Information, PDF download for Communicating without nonprofit organizations on nonprofits’ social media:  Jennifer Aaker (born 15 January 1967, California) is an American social psychologist, author, and General Atlantic Professor of Marketing at the Stanford Graduate School of Business.

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